Venezia FC gains fans on Twitter

Venezia FC has been relegated to Serie B, but its English-language Twitter account continues to gain fans worldwide. The team finished last in the Serie A standings in the 2021-22 season and thus dropped straight back down to Serie B, just a year after promotion via the playoffs.

What happened?

During their season in Serie A, the Lagunari earned new supporters, thanks in part to their social media engagement and impressive kits.

Why does it matter for Venezia FC?

The team has continued to use social media to connect with fans, even after relegation. A tweet went viral with a somewhat grumpy message about joining TikTok.

What comes next?

Venezia FC will continue to use social media to connect with fans and gain new supporters. The team is owned by American investor Duncan Niederauer, who was part of the original group that took the club from bankruptcy and Serie D in 2015 to the top flight.

The team also received many appreciative likes and retweets for responding to a message that hoped they would be taken over by an oil-rich club to boost their prospects. "Appreciate that this was meant as a compliment (thank you), but if that's what people have to root for at this stage, then we've fully normalized a perverse paradigm shift in modern football."