Venezia FC, the Serie B team, has unveiled its new kits for the 2025/2026 season, designed and produced by Nocta, the brand of world-renowned rapper Drake. The Home 25/26 jersey was revealed this morning and represents the first expression of a larger project that develops around the concept of 'Home Ground'. The project explores the idea of belonging and portrays Venice as a vibrant and plural city. The 25/26 promotional campaign was shot on 35mm film by photographer Duncan Loudon and encompasses both the historic city and the areas of Mestre and Marghera. The artistic project includes cultural sites such as the Gallerie dell'Accademia and the Scala Contarini 'del Bovolo', residential neighborhoods like Giudecca and the Saffa complex in Cannaregio, and the urban fabric and pubs of the mainland. The choice of Nocta as a partner for Venezia FC's kits was motivated by the desire to create a unique and innovative product that reflects the identity of the team and the city. Rapper Drake is known for his passion for fashion and sports, and his brand Nocta has already collaborated with other football teams in the past. The presentation of Venezia FC's new kits has been met with enthusiasm from fans, who have appreciated the creativity and originality of the project. The team's management has stated that the new kits are a key part of the team's strategy to strengthen its brand and appeal to a wider audience. With the new kits, Venezia FC aims to make a statement and show its commitment to innovation and style.