Venezia FC and Cynar Spritz present the new summer capsule collection, 'Saluti da Venezia', inspired by the rituals of the Venetian summer. The collection is created to tell the story of the Venetian summer through its most iconic and timeless rituals: beach days, sun-kissed postcards, impromptu games on the sand, and those suspended moments between relaxation and conviviality that become part of a collective imagination. The capsule takes shape as a series of contemporary postcards: fragments of beach life translated into clothing and objects designed to be worn, used, and lived. Through a vintage graphic treatment, the collection returns a lived, natural, and immediately evocative aesthetic, in balance between retro spirit and contemporary sensitivity, just like Cynar Spritz. At the center of the collection is a selection of t-shirts in various color variants, including the model with Cynarina, a tribute to the iconic Cynar symbol and a distinctive graphic sign of the capsule. An immediately recognizable element, capable of giving character to the garments and translating the brand's identity into a summer visual language and non-conventional. Alongside the t-shirts, the capsule includes shorts, hat, beach towel, postcards, and tote bag: an essential and identity-driven selection that reinterprets vintage postcards and historical images of Venezia FC from the Club's visual archive, transforming them into all-over graphic collages. A dialogue between sporting memory, retro aesthetic, and Venetian beach culture. The collection comes to life through a campaign shot at the Bagni Alberoni, on the Lido of Venice, which interprets the project's spirit with a warm, authentic, and analogically flavored approach. Photographs and videos become fragments of a lived Venetian summer, made up of everyday details, simple gestures, and shared moments. Within this narrative, Cynar Spritz naturally inserts itself as part of the Italian summer rituals linked to conviviality. A presence that accompanies the pause and the pleasure of being together, reinforcing the brand's positioning as a non-conventional choice in the world of Spritz: vintage-cool, distinctive, and perfect for those looking for a different way to live the aperitif. With 'Saluti da Venezia', Venezia FC and Cynar Spritz consolidate a shared vision: celebrating the territory, the culture of pause, and the ability to stand out with authenticity. A capsule that tells the story of the summer through the language of the beach, visual memory, and being together.
Club
Venezia FC presents new summer capsule collection with Cynar Spritz
Venezia FC and Cynar Spritz present the new summer capsule collection, 'Saluti da Venezia', inspired by the rituals of the Venetian summer.
Venezia FC Hub