Venezia FC has unveiled its new brand relaunch, featuring innovative kits and a new crest. The club collaborated with renowned cultural consultancy agency Bureau Borsche to create a modern and coherent identity. Ted Philipakos, the club's marketing director, explained that the goal was to represent the club and the city with importance and pride. The new identity includes a new crest that celebrates the history and tradition of Venezia FC. The club's home kit was designed in collaboration with Kappa and features an innovative design that recalls the 1990s. The choice to collaborate with Bureau Borsche was due to their experience in cultural consultancy and their ability to understand the context and history of the club. The new crest features a winged lion that recalls the symbol of Venice and Venezia FC. The new identity has been well received by fans and the city of Venice. The club's decision to rebrand is part of a wider aim to recontextualize the club within Italian football. The new kits and crest are just the beginning of this process, which aims to make Venezia FC a source of pride for the city and its fans.